C.H. Robinson

Marketing Director – Poland – EU

Job Overview

Job Role

  • Ability to work directly with customers/carriers to develop value proposition messaging
  • Build and develop EU marketing strategy to drive awareness, relevancy, and business growth
  • Maintain connectivity with and provide input to EU business leaders and the global marketing teams to constantly innovate the product/services provided, ensuring it is differentiated in the marketplace
  • Direct marketing resources across all functions
  • Lead implementation of EU marketing strategy including messaging development, demand generation through marketing channels, campaigns, events, and content development
  • Maintain P&L ownership for marketing budget; ensure business goals are met with greatest efficiency.
  • Cultivate a high performing team by building skills through coaching, mentoring and ongoing training and development
  • Execute PR strategies through managing media relationships, reviewing editorial calendars, selling and pitching story ideas, drafting press releases, attending media events, engaging at industry conferences, and seeking out speaking opportunities and award programs to ensure C.H. Robinson appears in appropriate areas
  • Work with creative professional team to develop and execute high quality, strategically sound and thoroughly planned marketing campaigns with measurable sales impact with a strong focus on return on investment
  • Manage and execute Europe marketing, PR and internal communication operations, and ensure close collaboration with U.S. based team(s) and resources
  • Have access and accountability to senior level resources involved in strategy
  • Other duties or responsibilities as assigned according to the team and/or country specific requirements

Skills Required

  • Bachelor’s degree from an accredited college or university
  • +7years of marketing experience, B2B and Service marketing experience preferred
  • 3+ years of experience in managing teams of up to 5 FTEs (total)
  • Collaborative team player with proven ability to work across department functions and business teams
  • Willingness to work hands-on
  • Strong business acumen – experience in managing a P&L
  • Organizational savvy
  • Ability to travel up to 20% (mainly across Europe, occasional traveling to the United States)
  • Fluent English
  • Knowledge of other European languages (besides English)

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C.H. Robinson

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